Parkacre to launch new kids’ vitamin ranges featuring PAW Patrol and SpongeBob SquarePants

Two brand-new vitamin ranges featuring top Nickelodeon brands PAW Patrol & SpongeBob SquarePants are available to buy today in the UK exclusively at Holland & Barrett!

Today, the UK’s leading full-service nutraceutical manufacturer Parkacre launches its brand-new PAW Patrol and SpongeBob SquarePants vitamin ranges for kids in the UK, available exclusively at Holland & Barrett. With Multivitamin Fizzy Drinks and vitamin Chewables expertly developed to support the all-round health of young kids, these new ranges bring some much-needed variety to the children’s vitamin market.

Designed for pre-school kids, the PAW Patrol range, features the heroic rescue pups from the hit series produced by Spin Master Entertainment and airing on Nickelodeon, with a variety of pawsome new products to get kids ready for whatever adventure the day throws at them. For slightly older children, the SpongeBob SquarePants range has been inspired by SpongeBob’s nautical adventures under the sea in Nickelodeon’s hit animated television series.

This launch marks the exciting start of Parkacre’s partnership with ViacomCBS to bring its beloved characters out of Adventure Bay and Bikini Bottom and into the homes of kids everywhere. As the UK’s leading health and wellbeing store Holland & Barrett will be stocking the range in-store and online, with full exclusivity until the end of 2020 with further international markets to be announced soon.

We are so excited to be launching both these ranges today with ViacomCBS,” says James Caseley, Commercial Director at Parkacre. “At Parkacre we strive to create the highest quality vitamins, minerals and supplements, and we believe that PAW Patrol and SpongeBob SquarePants are the perfect brands to bring these products to life. During these uncertain times we hope that combining our expertise with these beloved characters will keep both parents and their kids happy and healthy.”

Mark Kingston, Senior Vice President, International, ViacomCBS says: “These new vitamin ranges capture the fun and adventure of PAW Patrol and happiness and humour of SpongeBob SquarePants. We’re always looking for new ways to reach our fans and this product is one that will appeal to kids and parents alike!”

Sophie Rose, Director of VHMS, Holland & Barrett, added: “As the UK’s leading health and wellbeing store we are delighted to be the exclusive UK launch partner for the new PAW Patrol and SpongeBob SquarePants vitamin ranges. Recently we’ve seen a significant rise in the demand for kids’ vitamins, and this range is the perfect way to get children excited about vitamins.”

The PAW Patrol range

Combining all the vitamins and nutrients to get kids adventure-ready, the PAW Patrol range includes a selection of tasty Apple & Blackcurrant flavoured products, including a Multivitamin Fizzy Drink and a range of vitamin Chewables: Multivitamins; Bones & Teeth; Immune Support; and Vitamin D.

The SpongeBob SquarePants range

Bringing a slice of SpongeBob’s pineapple-under-the-sea to the new range of vitamins, the range includes a Tropical flavoured Multivitamin Fizzy Drink and a range of Orange & Pineapple flavoured vitamin Chewables: Multivitamins; Brain Formula; Immune Support; and Vitamin D.

To give parents a helping hand both ranges are vegan and vegetarian approved, as well as gluten-free, GMO-free, lactose-free and contain no added sugar, artificial colours, flavours or preservatives. They are also certified Made in Britain and PETA UK certified as cruelty-free.

About Parkacre
Parkacre are one of the UK’s largest fully integrated contract manufacturers of vitamins, minerals and supplements (VMS). Market leaders in the field of full-service nutraceutical supply, specialising in manufacturing the highest quality health care products for many of the world’s leading brands.

About ViacomCBS Consumer Products
ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the direct-to-consumer online business for CBS’ programming merchandise, as well as standalone SpongeBob, MTV, Star Trek and Showtime branded ecommerce websites.

About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital toys and games. Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals® and GUND®, and is the toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and 10 other television series, which are distributed in more than 160 countries. The Company has an established digital presence anchored by the Toca Boca® and Sago Mini® brands, which combined have more than 25 million monthly active users. With over 1,800 employees in 28 offices globally, Spin Master distributes products in more than 100 countries. For more information visit spinmaster.com or follow on Instagram, Facebook and Twitter @spinmaster.


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